[et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]Influencer marketing is a marketing approach that allows a firm to advertise its product or service by relying on the renown of specialists and well-known people in their industry, known as influencers or opinion leaders, to spread brand information to their communities.
Influencer marketing is thus a powerful method for a business to reach out to new customers, develop interest, and convert them. According to a HubSpot analysis of influencer marketing statistics for 2021, 82 percent of professionals believe the leads generated by an influencer marketing solutions campaign are of higher quality, and 58 percent believe their exposure has increased as a result of this strategy. Furthermore, influencer marketing outperforms traditional advertising in terms of return on investment, with an ROI of 11 times greater.
As a result, 90 percent of marketing teams plan to continue using influencer marketing since organizations that utilize it get an average ROI of 18 times. In other words, every dollar spent returns 18 dollars, therefore investments are rationally growing. According to studies, businesses will have spent more than $ 15 billion on influencer marketing by 2022. With the fast growth in the number of posts each day, Instagram is the leading medium for influencer marketing. As a result, 97 percent of marketing managers and agencies will employ sponsored publications for influencer initiatives in 2020.
How to set up an influencer marketing strategy?
Define the objectives – The first stage is to define the campaign’s goals; they will guide the message that will be broadcast and will help determine if an Instagram influencer or a YouTube influencer should be used. It might be to increase awareness for the firm, a specific campaign, or one of the goods or services. In this instance, targeting influencers with a huge following or even product placement will be important. The goal of an influencer marketing campaign might be to generate leads, for example, by downloading material, or to achieve conversion, for example, with a promotional offer. An influencer working with Do Your Thng who is used to providing highly commercial material, conducting product evaluations, organizing competitions, and promoting content may be more suited for this purpose.
Define the budget – As a result, money is an important part of the influencer marketing plan. To define it, a market analysis will be required to determine the fees charged by influencers based on their reputation, campaign kind, and platform employed. Travel influencers, for example, earn the highest compensation, averaging $ 5,000 per sponsored post. However, just 13% of influencers in France charge more than $500 for sponsored articles.
Make sure the target and the influencer are on the same page – An influencer marketing solutions campaign’s success is dependent on its authenticity. It is now obvious that customers are becoming increasingly knowledgeable, and that there is a crisis of confidence in businesses who provide too promotional material. In the field of influencer marketing, this is also true. The more evident and natural a brand’s partnership with an influencer is, the more effective the campaign will be.
Where to find an influencer?
Make sure the target and the influencer are on the same page – An influencer marketing campaign’s success is dependent on its authenticity. It is now obvious that customers are becoming increasingly knowledgeable, and that there is a crisis of confidence in businesses who provide too promotional material. In the field of influencer marketing, this is also true. The more evident and natural a brand’s partnership with an influencer is, the more effective the campaign will be. Do your thng helps you find an influencer to boost your business and the one that is best for your brand.[/et_pb_text][/et_pb_column]