A lot of the trends that we see on the runway and on social media come from fashion shows in major cities such as New York, London, Paris and Milan. Fashion lovers look to these events for inspiration and then translate the looks into their everyday lives.
Some of the most popular styles are given a fresh twist each season and reappear in our closets. For example, mini skirts have never really gone away, just been tweaked! Visit the latest clothing magazine.
Runway Shows
In a world where trends can be spotted with a simple Instagram scroll, fashion shows still play an important role in launching and building designer brands. They may require a lot of work and effort to produce, but they can be a great way to get a designer’s name out there and to help people understand their style.
Runway shows allow designers to showcase their full range of creativity by showcasing their collections in a high-profile setting. They can attract influencers, celebrities and countless fashion lovers who will be drawn into their brand.
These events can also be a huge draw for editors, writers and columnists who will report on the latest fashion shows and collections in their publications. This helps to build up the credibility of a designer and to establish their reputation as an expert in the field. It can also help them to generate a lot of buzz for their new collections, such as when Ben Stiller and Owen Wilson walked in Valentino, which helped generate interest in the movie Zoolander 2. The designs that are shown during these events can be seen in the stores soon after, although they may have been toned down a bit from what was originally presented on the runway.
Fashion Week Events
Fashion weeks are semi-annual events where designers showcase their latest collections for upcoming seasons. These shows are attended by industry professionals, including buyers, editors, stylists and influencers. Designers typically showcase both haute couture and ready-to-wear styles. Haute couture pieces are one-of-a-kind, while ready-to-wear styles are more mass-produced and available in stores.
Traditionally, the four main fashion weeks are New York, London, Milan and Paris, but there are many other fashion weeks around the world. Each of these events focuses on a different style, region or demographic.
For example, Miami has a fashion week dedicated to swimwear, and Indonesia has a fashion week focused on Muslim clothing. Staying up-to-date on all the latest runway trends can be a daunting task, but there are some great resources available online that can help. Vogue and WWD are two popular sites that provide expert analysis and eye-popping photos from the shows. They also offer comprehensive lists of the top trends from each show.
Social Media
Before social media, trends were circulated through fashion magazines and dictated by editors. Nowadays, social media is a two-way street and fashion trends are influenced by consumers and can change quickly.
Many fashion brands are embracing the power of user-generated content (UGC) to boost brand awareness and engage customers. By encouraging existing customers to post photos and videos of themselves wearing their clothes, fashion brands can reach a wider audience and build brand loyalty.
This new trend also allows for more diversity in the fashion industry, allowing people of color and plus-sized individuals to find representation on the fashion circuit. This is good news for consumers because it makes them feel like they can relate to the fashion world and find trends that fit their unique styles and personalities. Plus, it provides an opportunity for them to build a community online and become leaders in their niche.
Influencers
Influencers are social media personalities with a large and engaged audience that trusts their opinion and recommendations. Micro-influencers are typically niche experts who have highly curated audiences, such as travel and lifestyle influencer Miette Dierckx with her 10,000 followers, who follow her globe-trotting adventures. Macro-influencers are those with a larger audience, like fashion blogger Amy Jackson who has over 1 million Instagram followers.
Often, influencers promote products through affiliate links or promo codes that redirect viewers to a purchase gateway. When a viewer clicks through to make a purchase, the influencer earns a commission.
So if you want to be an influencer, start by creating a strong reputation and building consistent content that speaks to your audience’s needs. Then, work with brands that align with your values and professionalism. This way, you’ll be more likely to earn and retain your following.