Candle packaging is specially manufactured to package the candles that are a perfect gift for several occasions. Its processing involves the use of boxboard, cardboard, and sometimes, the Kraft stock. That is why this packaging offers unbeatable protection to the products within. Further options for product safety are also available. For instance, custom inserts, PP and PE films, locking handles, and so on. The packaging is best for seasonal promotions as it is easy to print with various effects, colors, and graphics. One can utilize its services for brand marketing as well by printing it with main visual branding elements like logo, taglines, etc.
After creating high-end and stellar candle products, the last thing you wish is for those products to be unnoticeable. In the market, there are abundant businesses providing the same quality of candles as you. So, candle packaging is the only way out to demarcate your items as well as your brand. Its design is central to making your items a talk of the town. Select an ordinary design, and your items may get lost in the crowd. Keeping that in mind, it is pertinent to come up with a packaging design that is worthy of your high-quality product. Let us point out a few interesting box design ideas that will lure potential clients into picking up your product.
Target-oriented candle packaging:
It is highly probable that you made your product in line with the tastes, needs, and preferences of the target audience. For the best possible results in terms of effective customer engagement, the candle boxes should also follow the same theme. Make sure to come up with a packaging design that best reflects what is inside. If you promise something through the box design which is not true, you are likely to lose the loyal client base. Everything on the packaging boxes should be true. And at the same time, appealing so that you can have the complete attention of people at your items. Target-oriented packaging designs always make your products more desirable and memorable.
Informative design attracts more:
Most potential clients are not aware of how they can use your product safely and correctly. They need assistance from you so that they can better use the products for their benefit. Even if you have included the precise details inside, it is important to add some basic information to the printed candle boxes. Do not overcrowd the design of your packages with too much redundant information. Only incorporate those details in the design that really matters to the buyers. Also, make sure that these details appear nice and appealing to the eyes so as to cast a memorable impression on the minds of the target audience.
Give a sneak peek:
As a brand, it is your responsibility to reveal the true identity of products. Usually, the potential clients do not have enough time to stop and look at every single product displayed on the retail shelf. They are expecting to get facilitated by the brands in their buying journey. Bearing this expectation in mind, pairing the custom candle boxes with a die-cut window setting is a good idea. This configuration or styling of the packages does not cost much and gives you an edge over the competition. The transparent windows make it easy for the people to clearly view the items inside and make the decision accordingly. If you are looking for more innovation, it is better to change the shape of the die-cut windows according to the theme of the respective season.
Curate an amazing unboxing experience:
Unboxing experience usually refers to the experience when customers are opening the products or recording the special moment to share on social media. With ordinary box designs, you do not even stand a chance of raising the interest of people in your items. It simply discourages them from purchasing any sort of item from your brand. So, adopt a proactive design approach and curate an exemplary unboxing experience so as to win the undivided attention of people. For accomplishing this, you can think of personalizing the custom boxes with special inserts and sleeves. Or, you can also go for the addition of branded tissue papers inside the packaging boxes. Such additions not just make the customers happy but inspire them to promote a positive word of mouth in the marketplace.
Quality finishing is important:
Almost all of the retail brands tend to think that customers adjudge the products with their eyes only. This is a great misconception because, according to the latest studies, people make choices on the basis of all their senses. So, the touching impact or feel of your product is as important as its visual impact. The only thing that can help you capitalize on this tendency of customers is the use of quality finishes on the cardboard boxes. Employ a clever mixture of spot UV, gloss lamination, and an aqueous coating. This will help you engage all the senses of potential clients and make an exclusive impression.
Green candle packaging:
Various studies have pointed out the shift in the behavior of consumers in recent years. According to these studies, customers are now more into the brands that provide products in sustainable packaging solutions. This is because the packaging is one-third a contributor to the overall waste being generated in the atmosphere. Keeping this buying tendency of the potential clients in mind, always remember to process your packaging boxes in accordance with international green standards. Such a stratagem will greatly help your cause of engaging more and more shoppers with your brand.
Surprise customers every now and then:
Appreciation of customers and rewarding them with some value-added benefits is central to attracting them. Potential clients are usually not expecting to get rewarded by the businesses. So, employing such an approach will definitely surprise them due to which they would remember you for a long time. Make use of inserts inside the custom packaging and place certain gifts along with the products. Such additions are the best way to express your gratitude and earn the lifetime loyalty of the target audience.
Setting your products off to a smart start is a prerequisite for being successful in the market, and candle packaging can play a decisive role here. All you need to do is to engage with professional designers or come up with your own distinctive ideas for the packaging design. No matter which design you select, remember that it should cast a memorable impression on the minds of the captive audience. Such a proactive approach will increase the probability of your candles being picked up even when the competition is tough.
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