Many social media giants like Facebook, Instagram, Twitter, etc. have evolved their functionalities and are now becoming the first choice for marketers to promote and market their brands. With over 336 million users, Twitter is a leading platform and is considered one of the most effective approaches to highlighting your business and standing out from the market.
Twitter helps people find fun, entertaining, news, sports, politics, etc. related information easily. They find Twitter to be the best platform to share their opinions and experiences with a brand.
Even you can track and analyze your Hashtags through Twitter hashtag analytics tool. This platform is one of the best ways to reach out to brands and expect a response from them. This is why even brands have been using this platform as a way to market their products and seek out potential clients.
It is helping many new brands reach great heights, make themselves more visible, gather loyal customers, boost visibility, and increase awareness. In this blog, we will learn some of the best strategies to use to promote your business on Twitter.
How to use Twitter to market your business?
Here is how you can use Twitter to its full potential to promote your brand. Simply signing up for an account and posting tweets are not enough, you need to up your social media game and take good care of your profile. Let’s see what strategies you can use to level up your Twitter and reap desired results.
- Frame your profile professionally
While developing your profile, ensure you do it the right way and shape it professionally. Fill in all the credentials with care. Add catchy phrases and images to your profile. Add the brands’ gist in the bio, include the website link, etc.
- Leverage the Twitter feed on your website
To leverage Twitter on the website you can use social media aggregator platforms like Taggbox. These tools help you aggregate your Twitter feeds on the basis of hashtags, tags, mentions, lists, etc., and display them on the website by simply copy-pasting a simple embed code into your website backend.
There are numerous features like moderation, customization, and analytics to further display valuable & relevant content, personalize the widget, and get valuable insights about the widget’s performance on the website, respectively.
- Segment your audience
Ensure that your content reaches the right audience. Connecting with an audience that is related to your niche is important. Segment them on various demographic factors and cater to them accordingly.
- Monitor viral trends
Make sure you don’t miss out on various trends. It not only keeps your content up to date but also enhances your traffic. Posting your opinion on a current social issue, sharing content about current events, etc. can help with popularity.
- Schedule posts
Posting anything anytime is not enough and won’t do the trick. It includes some research, competitor analysis, and an understanding of your audience. Keep an eye on ongoing events and create posts accordingly. Post when your audience is most active, to get maximum impressions.
- Interact with your audience
To improve credibility, ensure that you keep interacting with your audience. Respond to their comments, retweet content that is relevant, and much more. Keep them engaged and help them if they need any assistance. Speak to them through your tweets and make yourself more available and easy to approach.
- Utilize hashtags and keywords properly
Twitter is a hashtag hub. Your utmost consideration should be using relevant hashtags and keywords in your tweets. This helps you maximize your reach and improve your popularity. Make sure you use relevant hashtags only, this helps your users understand the genre of your post.
- Work towards getting verified
Getting your account verified can do wonders in terms of brand awareness. People trust verified accounts in a second. Keep increasing your followers, and be regular in posting content. This blue tick helps you achieve the authenticity every user seeks.
- Boost engagement with visuals
To boost user engagement using images, gifs, videos, animations, infographics, etc. can be helpful. They catch the user’s attention and they tend to relate to visuals more than simple text. This way you get more profile visitors and lead them to convert.
- Use memes
Memes as we all know are extremely engaging, people spend hours looking at memes. Sharing memes is a daily activity for most social media users. Posting memes can give your profile a chance to go viral through retweets. Showcase some important information through light-hearted memes.
- Monitor and experiment constantly
As there are many ways you can attract more audience and generate traffic using Twitter, keeping a check and closely monitoring the new and upcoming techniques can be highly beneficial. Experiment and get a better understanding of what works for you.
Over to you!
With its numerous functionalities, Twitter makes an invaluable addition to your marketing strategies and contributes exceptionally to your marketing efforts, when used efficiently. It is capable of bringing success in the form of lead generation, brand awareness, improved sales, higher conversions, better brand-user relationships, and much more.
With the effective features of Twitter, you can monitor your competitors, get detailed insights about your audience and understand their behavior.