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Digital Marketing: Tips for the Right Digital Marketing Strategy

HomeEducationDigital Marketing: Tips for the Right Digital Marketing Strategy

Growth is the most effective equalizer; any brand can grow. But the growth of a brand is never accidental; it is the result of forces working together. To grow in the Digital Marketing environment, it is necessary to determine the right strategies and use the right tools.

Digital Marketing Company Birmingham

Digital Marketing Company Birmingham

First of all, it is necessary to determine the right growth strategy.

Determining the right strategies and taking the necessary steps is a must for brands that want to grow. When we look at the marketing and sales goals of brands, we see that they need only one basic element; growth. If you want to learn how to grow through Digital Marketing Company Birmingham in our increasingly digital world, read on.

Whether you are in a market with the intense competition or a deep blue ocean in front of you, both the strategy you set and the tools you use will pave the way for reaching your goals. The most critical mistake those brands often make starts with considering the tools used before the growth strategy. 

First, determine the growth rate and capacity of your business. Prepare annual and monthly plans. When determining your strategy, make sure that the goals you set are achievable, realistic, and measurable. You can take a look at this guide for detailed information on how to create your digital marketing strategy.

Then map out the key areas in marketing and sales and the departments that require software tools. Below, we’ve prepared a guide to the types of software you may need at different stages of your business and their challenges. 

While starting…

Tools required using to upgrade your work? According to research, 88% of marketers use at least 10 software. All these tools can cost you far beyond the subscription or license fee. In many cases, using more marketing software than needed means more time spent integrating, managing, and reporting on each one. Regardless of the number of tools you use, the primary question you should ask is: Do the tools you use to meet your business goals? Is it mandatory?

How can you optimize the marketing tools you use? 

Marketing technology tool categories; it is showing explosive growth, from dozens of personalized products to hundreds of software developed for social media marketing. There are so many varieties that choosing the right tool for the need requires in-depth knowledge. Before you get caught up in all the options out there, it’s important to define your high-level marketing strategy.  

The role of marketing is to help attract visitors, convert them into leads, help sales close them as customers, and finally, delight those customers to keep them coming back. With that in mind, let’s explore some of the tools you can use at each stage of this journey.

Use Content Management System.

Whether it’s a blog post, landing page, or on your website, the (Content Management System) your marketing team uses is the foundation of every content you create. This system forms the foundation of your marketing technology stack. It should be considered one of the “essential” tools of your choice. Before using my content management system, it is very important to do a content audit and organize your content production.

Blog and Use Tools That Make Blogging Easier.

The blogging tool you choose should not only help your marketing team create great content, but also optimize the search for your content, make it easy to share on social media, and allow subscribers to discover new things as soon as they go live. (Birmingham Based Digital Marketing Firm)Make sure your blog is in a central location that answers your customers’ key relevant questions and then helps you attract potential buyers to your brand. 

Here are some tips on choosing and using a blogging tool:

• The heart of your marketing engine is its content. Therefore, ease of use is very important. How easy is it for your marketing team to create, publish and share blog content?

• A blog is a way to engage potential customers. Make sure the platform you choose makes it easy for them to follow and helps you keep your subscription list up to date.

• The blog marks the first step in the Inbound Marketing methodology (Attract). Ultimately, you target your marketing team to convert these visitors into leads. Make sure your blog tool integrates with your other CMS, CRM, email, and marketing automation systems.

• What metrics does your marketing team use to report the success of the blog? It’s not enough to just look at the looks. Ideally, the blog should allow you to see which posts attract customers and the conversion rate of blog post views to leads.

• Blog landing pages should be a comprehensive source of information on a topic and offer the option to convert an unknown visitor into a lead. For example, if you’ve blogged about the best hiking shoes and best hiking helmets of 2017, collecting them all in the “best hiking gear” guide—in short, in one general resource—will make life easier for visitors.

• The blog should offer PDF and similar download options. Thus, you can convert your visitors to your site into ‘potential customers’.

Create Landing Pages.

Tips on choosing and using a landing page tool:

• Just like your blog and website, ease of use in creating a landing page is one of the most important aspects of the tool you choose. Your content creation process can be slowed or stopped by a tool that doesn’t allow you to easily create content.

• A/B testing is a great way to find and measure small incremental improvements to pages that could lead to an increase in leads.

• Every form and data you add to your landing page should be automatically synchronized with all relevant systems (CRM, marketing automation, etc.).

• Top-performing landing pages are visitor-related, meaning they’re personalized.

Does your tool for the landing page include this feature?

Leverage Website Platforms.

A one-page “brochure” website is no longer enough nowadays. 80% of potential buyers’ research takes place without contacting salespeople. For this reason, your website should provide all the information the potential customer needs.

Some tips on choosing a Website Platform:

• Your website should be secure and always available. Does the platform you choose have the plans and credibility to keep your website safe for visitors, safe from hackers, and always online? If you host your website yourself, and your technology team manages your internal operations, make sure your website stays up even if it crashes overnight or over the weekend.

• Your website should be easily integrated with other key tools on this list, such as your CRM and marketing automation tools. Check how long the integration will take and the time it takes to do it.

• How will your marketing team create and manage web pages? Make sure you use a solution that is easy to access and update.

Perform Search Engine Optimization (SEO).

Managing organic visit traffic helps attract more leads and ultimately more customers. But to achieve this, you must design your content for your target buyer and take into account the nuances that search engines are looking for. You can take a look at our guide to get detailed information about SEO and content marketing.

There are many categories and types of SEO tools that you can use. But basically, your goal should be to get the marketing department to drive more organic traffic. 

Here are a few tips on choosing (and using) an SEO tool:

• SEO tools require additional steps and more work for your team. Make sure the tool you choose integrates seamlessly with the CMS and other content creation tools.

• Does SEO help with keyword research and on-page content optimization?

• What primary metrics do you monitor when it comes to search engines and organic traffic? How long does it usually take to collect and report these metrics?

Digital Marketing Company Birmingham

Digital Marketing Company Birmingham

Define Social Media Strategy and Integrate Your Social Media Accounts.

 It is also a forum where you can communicate with other influencers and potential customers in your market.

Does your team engage in conversations on social media? The first step is to write content that resonates with your market and share it. (Digital Marketing Firm in Birmingham)With that in mind, we’ve prepared a few tips on choosing and using a social media tool:

• Are your various social media accounts integrated with other software?

• Monitoring, measurement, and intervention are important. Not all social media tools may offer all three, though. Identify what is important to your team and make sure the social media tool you use fits the categories you choose.

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