Gaining subscribers on Youtube (comprar inscritos YouTube) is essential for the success of your channel, after all, this metric indicates the success of your videos, and Increases your brand recognition.
If you want more views on your videos, exposure and targeted traffic, know that the focus needs to be on building your audience. This will help to create qualified content, according to your interests, in addition to gaining space in the market.
And we can help you, with the valuable tips we’ve selected for you to apply to your strategy with the help of Digital Marketing. Good reading!
See also: Comprar views Youtube
The growth of Youtube in Brazil
During the sixth edition of the Brandcast event, in November 2020, for the first time Youtube revealed data about the User behavior on the social network!
Thus, he indicates that social media has become the number one video platform in Brazil, and about 105 million people access Youtube monthly.
It is also important to highlight the pandemic that was responsible for the 91% increase in the time that Brazilians consume content.
In this way, the platform promoted companies from various segmentsas we can see in the information that 9 out of 10 consumers made a purchase after watching a video on Youtube!
Therefore, the relevance that this channel has in the business world is clear, generating new opportunities to obtain good results. And for that, the number of subscribers makes all the difference!
Discover how Digital Marketing strategies can help you gain more subscribers on Youtube
Create engaging and informative content
If you want people to watch your video and subscribe to your channel, you need create one engaging content and informative. So, here are some ways you can create better content:
- prepare your video script in advance so that all relevant points are covered and you do not overload viewers with unnecessary information;
- add examples in your content;
- you visual resources help make you more attractive;
- start the videos with a interesting hookwhich will make people watch the rest of the video;
- always bet on original content;
- include cards, end screens, and pattern breaks to engage your audience.
Optimize your YouTube channel with SEO techniques
To gain subscribers on Youtube, it is also worth having the SEO strategy to optimize your videos, so you will be best ranked of search engine results.
Taking advantage of that we talk about SEO, learn how to conquer the first position of Google!
Below are some of the best practices:
Create searchable titles
Pick a popular keyword to align your video with, and make sure it’s in the title. Also, the title cannot be too long, the tip here is do not exceed 50 characters.
Add a transcript to each video
Video transcripts are a great way to make your videos more accessible and they also help with SEO. They act as a copy of the pagegiving your video more indexable text so you can rank it for more queries.
Optimize your video descriptions
In that field, create an engaging description and well written on the subject of the video and use the most important keywords, but sparingly. Here, it is also worth promoting your other social networks.
Meta tags are another way to insert keywords into your video and make it more searchable. I recommend searching for popular videos in your space and seeing what meta tags they use. Again, make sure you don’t go overboard with keywords here, just focus on the words that are most pertinent.
Find relevant sites and authoritative that are relevant to your content, and collaborate with them to produce backlinks. You can also opt for testimonial link building, where someone provides a testimonial with a link to your video.
Create a campaign on Youtube Ads
The Paid Media strategy is one of the most recognized in Digital Marketing, so with Youtube this would be no different. And why not use this strategy when gaining more subscribers on Youtube?
In this sense, Youtube Ads helps you to position your video with the keywords that most match your target audience. Thus, Youtube makes the advertising of its channel very customizable, with different ad formats, including:
video ads action
This first type of ad deserves to be highlighted because it was created during the pandemic, in 2020. Knowing the scenario that led to the closure of several companies, Youtube created a tool that allows the user to check the product catalog and make the purchase without leaving the site. Thus, it can be displayed on the homepage feed, on the video watch screen and in Google partner apps.
In this case, the advertiser is always charged when a user clicks on the adand it is based on a 25-character maximum header, 35-character maximum description, and a thumbnail.
The advantage of this ad is that its display occurs when a user searches for a specific product/service on Youtube, so it is a opportunity to be discovered by a new audiencewhich suits your company.
Thus, it can be available in search results, on the video watch page, and even on the Youtube mobile app homepage.
Here, the maximum duration of the ad is 6 seconds and it is displayed to the user after they watch the video.
The positive point here is that he becomes less invasiveas the user can close the video tab and avoid viewing the ad.
And they are billed on a CPM (cost per thousand impressions) basis, so it makes the cost control process easier.
Skippable and non-skippable ads
These ads usually have a longer duration and they can appear before the desired video, and during its execution, when they interrupt the content.
If you choose skippable, the user can skip the ad after five seconds. In the case of non-skippables, you must watch until the end, and the duration time can vary between 15 to 20 seconds.
When choosing which of the two is more viable, it is worth understanding if you have one relevant content enough to be shown until the end, without seeming invasive and receiving criticism.
Increase engagement with your audience
Another way to gain subscribers on Youtube is by narrowing the relationship with users!
To do this, reply to all comments you have on your videos, regardless of whether they were positive or negative, as this will make people feel that their opinion is valuable. Furthermore, reply to comments can encourage them to sign up.
Google Hangouts is also a good choice to collect questions from viewers at the end of the video, so you can answer them in the next video, as well as gather feedback on which topics are most relevant.
Invest in Influencer Marketing
Influencers have a loyal following, which makes it easy for you to spread your content to many people. If an influencer posts a video on behalf of the company, it will help them to get more subscribers quickly.
Want to know how to find the right influencer for your brand? Check out the video below!
The best way to do this is to find influencers who have an audience similar to yours. From this partnership, it is important to encourage people to subscribe to your channel.
Chances are you already have an Instagram, Facebook or Linkedin profile, right? So, take advantage of your audience on these channels, to generate traffic to youtube!
Whenever you publish a new video on Youtube, create a post on social media to get more views and subscribers. Here’s an example of a post we did on Instagram to drive traffic to a Youtube video:
Once your site visitors already know you and your content, they are more likely to subscribe to your channel.
That’s it for today, I hope you enjoyed our tips to gain YouTube subscribers. Now, how about checking out our channel with the best content on Digital Marketing?